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Planet Google

Planet Google

One Company's Audacious Plan to Organize Everything We Know

by Randall E. Stross

Publisher Free Press
Published Date 2008
Page Count 275
Categories Business & Economics / Infrastructure, Business & Economics / Economics / General, Business & Economics / Industries / Computers & Information Technology, Computers / Internet / Search Engines
Language EN
Average Rating 4 (based on 2 ratings)
Maturity Rating No Mature Content Detected
ISBN 1416592652
Book Cover Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?--From publisher description.
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